Spirits Education Academy
The Spirits Education Academy is built for curious people. Maybe you enjoy a good pour but feel lost once you leave your favorite shelf. Maybe you've wondered what really separates one bottle from the next. Or you work in the industry and want training that goes beyond memorizing facts. You don't need a bar cart full of bottles or any background in spirits. Just bring your interest. I teach because understanding changes the experience. When you know how a spirit is made and what a label is telling you, buying and ordering get easier, tastings get richer, and every glass has more to say. Spirits connect us to places, history, and craftsmanship, and I want you to feel confident exploring all of it. Come learn with me. We'll start simple and build from there.
The Spirits Education Academy is built for curious people. Maybe you enjoy a good pour but feel lost once you leave your favorite shelf. Maybe you've wondered what really separates one bottle from the next. Or you work in the industry and want training that goes beyond memorizing facts. You don't need a bar cart full of bottles or any background in spirits. Just bring your interest. I teach because understanding changes the experience. When you know how a spirit is made and what a label is telling you, buying and ordering get easier, tastings get richer, and every glass has more to say. Spirits connect us to places, history, and craftsmanship, and I want you to feel confident exploring all of it. Come learn with me. We'll start simple and build from there.
The first course is on its way
Courses will appear here as soon as they open. Join the list below for new-course news.
Your instructor
Jay Puckett
Founder and Lead Instructor
Jay Puckett is the founder of Spirits Education Academy and the author of Proof and Purpose and The New Map of Whisky. With a background in engineering and corporate finance, he has always wanted to know how and why things work, and that curiosity shaped how he teaches. He holds the Certified Specialist of Spirits, Certified Bourbon Steward, and Certified Scotch Professional credentials, plus certificates in American single malt, Irish whiskey, gin, tequila, wine, and sherry. His approach is simple: clear explanations, no pretense.
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